Privacy Policy

Effective Date: April 16, 2026 Last Updated: April 16, 2026

1. Introduction

Ignite Racing Fuel (“we,” “us,” or “our”) operates the website https://igniteracingfuel.com (the “Website”). We specialize in high-performance ethanol racing fuels, including Ignite Red 114 (E90), Ignite Orange E85, and Ignite Yellow E98, designed for racing, motorsports, and performance applications.

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Website, place an order, contact us, subscribe to updates, or otherwise interact with our services.

This policy applies to information collected through the Website. By using our Website, you consent to the practices described in this policy. If you do not agree, please do not use the Website.

We are a business based in Marion, Indiana, United States.

Our contact information: Ignite Racing Fuel 2950 W Delphi Pike Marion, IN 46952 Phone: 765-506-0334 Email: [email protected]

2. Information We Collect

We collect the following categories of information:

  • Personal Information You Provide: Name, email address, phone number, mailing/shipping address, billing information, payment details (processed securely by third-party providers), order history, and any other information you submit via contact forms, order checkout, account creation (if available), newsletter signup, or customer support inquiries.
  • Automatically Collected Information: IP address, browser type and version, device type, operating system, referring URLs, pages viewed, time spent on the site, and other usage data. This is collected through server logs, cookies, web beacons, and similar tracking technologies.
  • Sensitive Information: We do not intentionally collect sensitive personal information such as precise geolocation, racial or ethnic origin, health data, or biometric data. [Adjust this sentence if your practices differ.]

We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have collected data from a child under 13, we will take reasonable steps to delete it.

3. How We Collect Information

  • Directly from you when you fill out forms, place an order, create an account, subscribe to communications, or contact us.
  • Automatically through cookies, analytics tools (such as Google Analytics or similar), and server logs when you visit or interact with the Website.
  • From third parties, such as payment processors, shipping carriers, or advertising partners (where permitted by law).

4. How We Use Your Information

We use the collected information for the following purposes:

  • To process and fulfill your orders, including shipping racing fuel products and handling payments.
  • To communicate with you, respond to inquiries, provide customer support, and send order confirmations or shipping updates.
  • To improve our Website, personalize your experience, and develop new products or services for the racing community.
  • For marketing purposes, such as sending newsletters, promotions, or updates about our high-performance ethanol fuels (you may opt out at any time).
  • For internal analytics, research, and business operations.
  • To comply with legal obligations, prevent fraud, enforce our terms, and protect the safety and security of our Website and users.

5. Sharing and Disclosure of Information

We may share your personal information in the following circumstances:

  • With service providers who assist us (e.g., website hosting, payment processing like Stripe or similar, shipping carriers, email service providers, and analytics tools). These providers are contractually required to protect your data and use it only for the purposes we specify.
  • With business partners or affiliates for operational or joint marketing purposes related to racing fuels.
  • In the event of a merger, acquisition, or sale of all or part of our business.
  • To comply with applicable laws, respond to legal requests (such as subpoenas or court orders), or protect our legal rights and the rights of others.
  • With your consent or at your direction.

We do not “sell” personal information as that term is defined under the Indiana Consumer Data Protection Act (ICDPA) or similar state laws. We also do not use personal data for targeted advertising unless clearly disclosed and with opt-out options where required.

We do not share sensitive personal information without consent where required by law.

6. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enable essential functions (such as shopping cart and checkout), analyze site usage, and improve your experience.

You can manage or disable cookies through your browser settings. Please note that blocking certain cookies may limit Website functionality.

[Optional: If you have a separate Cookie Policy, link to it here. Otherwise, you may add a brief list of cookie categories: essential, performance/analytics, marketing.]

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and applicable law.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

9. Your Privacy Rights (Including Under the Indiana Consumer Data Protection Act)

Depending on your location and applicable law (including the ICDPA for Indiana residents), you may have rights regarding your personal information, such as:

  • The right to access the personal data we hold about you.
  • The right to correct inaccurate data.
  • The right to delete your personal data (subject to certain exceptions).
  • The right to data portability.
  • The right to opt out of the sale of personal data or processing for targeted advertising/profiling (if applicable).
  • The right not to be discriminated against for exercising these rights.

To exercise these rights, contact us using the details in the “Contact Us” section below. We will respond within the time required by law (generally 45 days under ICDPA, with possible extensions) and may need to verify your identity before processing your request. You may appoint an authorized agent to submit requests on your behalf.

For more information on the Indiana Consumer Data Protection Act, visit the Indiana Attorney General’s website.

10. International Users

Our Website is hosted and operated in the United States. If you access the Website from outside the U.S., your information may be transferred to, stored, and processed in the United States, where privacy laws may be different from those in your jurisdiction. By using the Website, you consent to this transfer.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised policy on this page with a new “Last Updated” date. Your continued use of the Website after any changes constitutes acceptance of the updated policy. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or wish to exercise your privacy rights, please contact us at:

Ignite Racing Fuel 2950 W Delphi Pike Marion, IN 46952 Phone: 765-506-0334 Email: [email protected]

You may also use any contact form available on the Website.